Midtronics product marketing responsibilities are divided into two areas of responsibility: Platform and Regional. Platform marketing is responsible for driving business success for their business/platform area. Regional product marketing is responsible for managing all product lines within a given geographical region, country, or customer segment to drive business success in that area.
The Associate Product Manager has a business-orientation and is responsible for the implementation of the strategic plan for a portfolio of products within a given regional segment. They maintain close relationships with the market (customers, evaluators, and potentials) for documenting and qualifying market problems to drive product strategy and requirements. This includes identification of appropriate markets and development of effective marketing strategies and tactics for reaching them. This person is involved through all stages of a product or portfolio’s lifecycle, including requirements, road mapping, and driving specific marketing execution to drive business success.
This position involves close interaction with development leads, product architects, key customers, and sales. A strong marketing orientation and understanding is required.